MARKETING CONCEPTS

Subject: MARKETING CONCEPTS
MARKETING CONCEPTS. A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:-
1 You see a gorgeous girl at a party. You go up to her and say:"I am very rich. Marry me!" - That's Direct Marketing
2 You're at a party with a bunch of friends and see a gorgeous girl.One of your friends goes up to her and pointing at you says:"He's very rich. Marry him." - That's Advertising
3 You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:"Hi, I'm very rich. Marry me." - That's Telemarketing
4 You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her,pick up her bag after she drops it, offer her ride and then say:By the way, I'm rich. Will you marry me?" - That's Public Relations
5 You're at a party and see gorgeous girl. She walksup to you and says:You are very rich! Can you marry ! me?" - That's BrandRecognition
6 You see a gorgeous girl at a party. You go up to herand say:I am very rich. Marry me!" She gives you a nice hard slap onyour face.- That's Customer Feedback
7 You see a gorgeous girl at a party. You go up to herand say:"I am very rich. Marry me!" And she introduces you to her husband.- That's demand and supply gap
8 You see a gorgeous girl at a party. You go up to her and before you say anything, another person comes and tells her:"I'm rich. Will youmarry me?"and she goes with him - That's competition eating into your market share
9 You see a gorgeous girl at a party. You go up to herand beforeyou say:"I'm rich, Marry me!" your wife arrives. - That's restriction for entering new markets

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